I’ve been working in the lottery niche for a while now, and I’ve definitely hit a few roadblocks when using traditional ad networks. Here are some of the biggest challenges I’ve personally faced:

1. Strict Ad Policies

Most mainstream ad networks (like Google Ads or Facebook Ads) have very strict rules around lottery and gambling-related ads. Even if you're fully legal and transparent, they tend to block or restrict your campaigns without much explanation.

What I’ve learned: If you’re in a grey or sensitive niche, expect a lot of rejections or sudden suspensions.

2. Low Conversion Rates on Generic Traffic

Some ad networks send a lot of broad traffic that doesn’t convert. Even if the clicks are cheap, they’re often from users who aren’t really interested in lottery content or offers.

Tip: Try to focus on traffic sources that are more tailored to your niche.

3. High Competition & CPC

In networks like Google Ads, you're often competing with big-budget players. This drives up your cost-per-click (CPC), especially for high-volume keywords like "online lottery" or "instant win games."

Result: Smaller advertisers get priced out quickly.

4. Limited Targeting Options

Not all networks give you fine control over where your ads appear or who sees them. In the lottery niche, targeting the right region, age group, or even device type can make a big difference.

5. Lack of Niche-Focused Platforms

Most general ad networks aren't built with lottery in mind. That means limited ad formats, irrelevant placements, and wasted budget.

A Better Option I Found

Recently, I started testing 7Search PPC, and I found it pretty refreshing for this kind of niche. It's not overly restrictive, and it actually lets you target niche-specific audiences more precisely.

I wouldn’t call it perfect (what platform is?), but the setup is simple, and they seem to understand industries like lottery, gaming, and even crypto better than most.

Final Thoughts

If you’re struggling with ad rejections, poor targeting, or overpriced clicks on traditional networks, you're definitely not alone. Exploring alternative ad platforms that welcome lottery content and offer more control can make a big difference.

Happy to hear what others are using too—always looking for better solutions!